Thanks to online presence, entrepreneurs get more opportunities to reach customers. Nowadays, more and more companies look for service providers through the Internet. If a service provider has its own website, he boosts his chances of gaining new customers both online and offline. A product or service offer published on the Internet automatically becomes accessible to every customer in local, national or even foreign market.
Compared to the newspaper, radio or TV ads, online advertising is the most effective way to reach the target audience since it guarantees measurable results of our activities. Other advertising media seem to provide limited amount of information due to time or size limitations, while the Internet gives an opportunity to convey much more information and reach new prospects more effectively through suitable targeting (target by specific interests, geolocation, education etc.)
